December 27, 2022

USAPEEC reveals new logo

The USA Poultry & Egg Export Council (USAPEEC) will start off the new year with a new look.

The organisation is updating its image with a redesigned logo. The new logo was recently unveiled at the UAPEEC 2022 Winter Meeting in Washington, DC, the United States, and will replace USAPEEC's current logo in all materials for 2023.

USAPEEC president and chief executive officer Greg Tyler said that he was seeking to honor the council's traditional logo while adding some modern elements with the change.

More of a renewal than an overhaul, the new design retains key characteristics of the former logo, including the red, white and blue color scheme, stars above the "USA," and the underlining bar.

There have been notable tweaks – a change in color of the underline bar to grey, the updating of the font, the addition of the updated chicken, turkey and duck icons that were adopted a few years ago, and the use of an egg icon that half-surrounds the others, signifying that they are hatched. More specifically, the egg icon points to the right, indicating the organisation is moving forward.

Also, "Poultry & Egg Export Council" has been placed below the underline.

In addition, "Powering the Globe with Protein Perfection." is the new tagline for USAPEEC.