December 27, 2018


Pas Reform expands sales, support service in India with recent appointment


Pas Reform Hatchery Technologies has appointed Mumbai-based Kishore Farms Equipment Pvt Ltd (KFEPL) as its second sales and support centre in India, which will service hatcheries in the central and northern part of the country, the company announced last month.

Pas Reform already has a long-established sales and service centre in Udumalpet, in Tamil Nadu. The new centre is headed by KFEPL's CEO, Rajesh Rosia, who is a well-known figure in India's poultry industry. KFPL has been developing and supplying innovative farm equipment for customers across the sub-continent for many years.

"We have seen a steady growth in our business, especially in the last couple of years," said Rosia. "We have been looking to team up with a group that, like Pas Reform, has a strong reputation in the Indian market. Pas Reform's innovative hatchery technologies complement our product portfolio, so we can now deliver truly integrated poultry projects."

Venkitakrishnan Natarajan, Pas Reform's sales director in India, said: "In view of what we have seen in the last year, we feel that the poultry business in India is really on its way to a sustained growth, with healthy profits for the companies operating in it."

"Being able to supply fully integrated projects, with proper service and engineering capabilities, is a must for every company that wants to succeed in the Indian market," Natarajan added.

"Over the past ten years, we have also seen that being close to your customer is essential for planning and delivering successful projects. As we foresee a serious growth in India in the next years, we felt the need to enlarge our local presence and get closer to the market. We have known Rajesh and Kishore Farm Equipment for over a decade now and we know that his dedication to customer service fits with our philosophy."

- Pas Reform

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