December 24, 2014


Vietnamese importer starts retailing Australian beef



Vietnamese importer Animex has started selling Australian beef and buffalo meat directly from its abattoir to local consumers in Hai Phong and Hanoi, ABC reports.


The company has imported about 75,000 head of cattle from Australia since 2012, and this year has also imported about 5,000 buffalos.


An Animex spokesperson said the company is now delivering Australian beef and buffalo meat to some supermarkets around Hai Phong and Hanoi, and sales have been excellent.


"They like it very much. It's very fresh and they can buy everything, the bone, meat, the organs, everything," the spokesperson said.


In contrast to imported frozen beef, fresh beef from the abattoir preserves the sweet taste of the meat.


In one of the stores visited by ABC Rural, consumers are even encouraged to buy an Australian red wine to enjoy with the meal.


The cattle are slaughtered to the standards of Australia's Exporter Supply Chain Assurance System (ESCAS).


Australian steak is currently being sold for about $AUS16/kg and beef tenderloin is selling for over $AUS17/kg.

$AUS1 = US$0.81