December 23, 2010

Belgium's Nutriforce targets US$40 million turnover

Recently established sales and marketing organisation for feed additives, Nutriforce, has set the target turnover of US$40 million by 2013.

The company is based in Zaventem, north of Belgium's capital city Brussels, and has offices in the UK and China. The company is now seeking to expand its presence in various other global markets.

Nutriforce offers a broad range of high quality feed ingredients, feed additives and veterinary pharmaceuticals, all meeting the highest quality standards.

"Nutriforce was established to serve the animal nutrition industry by offering innovative technically credible products and traditional products of high quality with a strong technical support while balancing today's environmental concerns", said Zouhair Al Chadlaoui, the company's recently appointed Sales and Marketing Manager.

Al Chadlaoui said that most of their feed additives are developed by its own R&D department and mainly come from quality selected suppliers in China.

The company currently supplies antioxidants, salmonella prevention products, mould inhibitors, mycotoxin inhibitors and pelleting aids. It also provides rumen-protected fat products, acidifiers and feed enzymes.

"Our best selling markets at the moment are Southern Europe, the Middle East, Africa and we are expanding our sales presence thanks to our offices in Belgium, the UK and China", Al Chadlaoui said.