Aviagen's 20th RMEAA meeting goes virtual

 

 

Aviagen's Ross Turkey, Middle East and Africa (TMEA) team recently celebrated the 20th Ross Middle East & Africa Association (RMEAA) meeting virtually on November 23-24.

 

The meeting provides a platform for distributors to hold meetings with Aviagen executives to discuss important business issues.

 

"Our Ross TMEA distributors are an extension of Aviagen and are the key to the current success of the Ross brand in the region," explained Bulent Tanyildizi, international commercial manager at Ross MEA. "The RMEAA meeting is the most important event in our calendar for Ross GP distributors as they are the Ross brand ambassadors in their designated territories, and this meeting allows both Aviagen and our distributors to discuss the commercial brand strategy for the future, create a strategic synergy between us and our distributors, and also to analyse market indicators with contribution from expert industry guest speakers.

 

"The current pandemic did not stop us from gathering together for the 20th RMEAA, and our virtual meeting had full contribution and attendance from Ross distributors in the TMEA region along with the Aviagen senior executive management team."

 

Joining Ross MEA distributors at the gathering were Aviagen executives, including CEO Jan Henriksen and Tom Exley, president of TMEA and guest speakers, David Speller, CEO of Optifarm and Nan-Dirk Mulder, senior global animal protein analyst at Rabobank.

 

During the meeting, Henriksen highlighted the challenges Aviagen has faced and how it has overcome logistical and supply issues during the COVID-19 pandemic by working together with its distributors.

 

The theme of this year's meeting was "Facing the future together", highlighting the

Ross team and distributors' commitment to work together to ensure the continued success of the Ross brand.

 

Many presentations focused on the future and what can be expected to happen within the poultry industry going forward. Guest speaker David Speller offered attendees an insight into his successful operation with Optifarm and the use of futuristic technology in broiler and breeder houses, highlighting the use of data to enhance Ross broiler's performance and maintain its position as market leader in the Middle East and Africa (MEA) region.

 

Nan-Dirk Mulder, highlighted the economic challenges and outlook for the poultry industry in the MEA region following the pandemic, and issues in relation to feed raw material  prices.

 

Neil Clark, head of technical operations, gave a very insightful presentation on Ross GP, PS and broiler performance globally and also locally within the Turkey, Middle East and Africa (TMEA) region.

 

Clark also highlighted that the Ross broiler is continuing to perform extremely well and showed potential for continued improvements in meat yield, average daily gain and feed conversion ratio in the years to come.

 

"This year's programme was designed to give our distributors up-to-date information on

the current developments of the global poultry market and how to maintain a competitive edge while overcoming current challenges. This also gives our Ross distributors confidence in the R&D breeding programme," said Tanyildizi.

 

"The Ross 308 is the preferred product globally thanks to superior and balanced performance at PS and broiler levels, and we will continue to see further improvements in the next five years."

 

- Aviagen