December 21, 2005

Trouw Nutrition Hifeed / Selko hold first Asia-Pacific distributors meeting in Indonesia

In Selko's long term strategy to become a global market player, the company has decided to focus more on the Asia-Pacific.

Selko's focus for the next few years would be on developing businesses in the Asia-Pacific, as their market share there is relatively low in comparison with other regions.

This is mainly compared with focus on development in other regions such as South America, Europe and the Middle East.

The Asia-Pacific would have a strong growing agricultural industry where there is a strong focus on quality consciousness. Thus, the need for quality solutions is growing.

The meeting's outcome is that the Asia-Pacific market is ready for Selko's solid solutions in the field of:

Killing micro-organisms such as moulds, salmonella in raw materials and in animal feeds for aqua-pets.
 

The real proven alternative for the use of antibiotics in animal feed, Selacid-Green Growth, which has perfect market acceptance in Europe with the ban of AMGP in animal feed.
 

Selko-pH as the tool to eliminate entero bacteria in drinking water (E.coli and salmonella).
 

This meeting was a perfect kick-off for the Asia campaign.