December 20, 2023
Anpario, Saife Vetmed India marks new partnership in India

Anpario plc, and Saife Vetmed India Pvt. Ltd. signed new manufacture partnership agreement at the Poultry India show held in Hyderabad, India, on November 21-24.
Saife Vetmed, which is based in New Delhi, has marketed Anpario's flagship product, Orego-Stim, in the country since 2008. Orego-Stim, developed and manufactured by Anpario, is a phytogenic feed additive formulated from a unique source of 100% natural oregano essential oil, and is proven to support profitable, health and performance in all species, Anpario said.
Changes to production practices and a greater focus on sustainable solutions to drive healthy profitable growth, combined with improved access to the market over the last two years have almost tripled Orego-Stim sales.
Andrew Jackson, commercial director at Anpario, said: "We believe it is the right moment to increase our focus on India and capitalise on the opportunity such a significant market represents to Anpario.
"India is a significant opportunity, but it is also a considerable challenge; to be successful in such a goliath of a market, we need a stable and knowledgeable partner. In Saife Vetmed, we believe we have found that partner."
To help expand the sales opportunity more quickly, both parties have agreed upon and signed their first production under licence agreement.
"The objective of such an agreement is to allow the partnership to offer Orego-Stim in a more affordable package to customers in India and so speed up our sales growth in the country," said Andrew.
Bhupendra Singh, Saife Vetmed's production manager, visited Anpario's production facility in the United Kingdom earlier in 2023 to understand the exacting standards required to produce Orego-Stim and meet high-quality specifications.
Saife Vetmed's production facility, based in Dehradun, in the foothills of the Himalia's, holds GMP+ accreditation.
- Anpario