December 20, 2007

Latin America's biggest chicken chain invades US

Pollo Campero, the largest Latin American chicken restaurant chain, is planning to open 500 units to millions of Wal-Mart customers by 2012.

Pollo Campero has decided to launch an aggressive expansion in the US expansion after more than 35 extremely successful years in Latin America. Campero now has more than 260 restaurants in 11 countries and three continents. Its goal is to open 500 units in the United States by 2012. The relationship with Wal-Mart will assist in this endeavor.

Wal-Mart's ongoing commitment to the Latin American community is exhibited by this new relationship with Campero. The retail giant has an increasing Latin American customer base in many of its stores around the country.

According to Gisel Ruiz, vice president and regional general manager, Wal-Mart Stores, said the expansion is to cater the increasing number of Latin American population in the US.