December 18, 2013
John Deere, BASF collaborate to develop sustainable yield enhancement solutions
John Deere and BASF announced plans to jointly develop a suite of integrated precision farming and farm management solutions for improved execution in the field.
These tools, developed together with growers, will provide enhanced field scouting services and tailored agronomic advice. These will help growers to turn data into management decisions more efficiently.
"BASF and John Deere are two leading suppliers in the agricultural business sector and have many years of experience in managing agricultural data," said Markus Heldt, President of BASF's Crop Protection division. "The real value comes from helping growers to interpret this data so they can make more precise and efficient decisions about their crops and operations."
As part of the agreement, BASF will offer a new service for field scouting and agronomic decision support. John Deere will provide a new application for sprayer setup as well as integration of field data via its collaborative farm management portal 'MyJohnDeere.com', which will enable growers to better manage their farm operations.
"By integrating BASF's agronomic expertise with field-proven John Deere application expertise, we will provide a comprehensive management platform that will be open to other partners as well," said Christoph Wigger, John Deere Vice President Sales & Marketing Region 2.
The goal is to launch the first joint integrated tools by the end of 2014 in key agricultural markets with additional markets to follow.
This non-exclusive agreement complements BASF's recently-announced investment in interactive services for growers. The companies are not disclosing the terms of the agreement.
Deere & Company is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure.
BASF's Crop Protection division provides innovative solutions in crop protection, turf and ornamental plants, pest control and public health. Its portfolio also includes technologies for seed treatment and biological control as well as solutions to manage water, nutrients and plant stress.
BASF is the world's leading chemical company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas.