December 18, 2007

 

Ajinomoto eyes bigger revenue in China

 

 

Japan's Ajinomoto Co Inc expects the sales revenue of its food sector 8 times the current figure in China within the next three years.

 

The company's sales revenue this year is estimated to reach RMB130 million (US$17.5 million), and the company expects to increase the figure to RMB1 billion (US$135 million) by 2010, said Maeda Koichi, chairman and president of Ajinomoto China.

 

Ajinomoto is expanding itself through setting up joint ventures with Chinese partners and several acquisitions including Taoda Group, a leading soy producer in China.

 

Meanwhile, it is also widening distribution channels and developing more new products for local consumers in order to compete with its major rivals like Nestle and Unilever.

 

Aside from more than 50 kinds of monosodium glutamate, seasonings, and instant soups, Ajinomoto's first Chicken Broth products were launched this year.

 

Last year, Ajinomoto, together with Knorr Foods, Xiamen Ajinomoto Life Ideal Foods, Ajinomoto China and Xiamen Ideal Group, jointly established a new company called Xiamen Ajiraku Ideal Foods.

 

Early this year, the company won a patent infringement lawsuit against against GBT and GBT's European distributors Helm AG and Helm Benelux NV patents relating to L-Lysine production.

 

Ajinomoto Brazil also expanded its production of amino acids on September this year. The Brazilian subsidiary turned into an exports platform for amino acids, with lysine and treonine production.