December 16, 2009

 

Brazil's Parana state eyes expansion in Middle East poultry market

 

 

The Brazilian state of Parana is looking at targeting the Middle East for its marketing efforts.

 

From January to November, Parana exported about 874,200 tonnes to the Middle East, generating revenues of US$1.34 billion. The Middle East is the main foreign destination and consumer market for chickens produced in Parana.

 

Domingos Martins, chairman of the Union and Association of Poultry Slaughterhouses and Farmers of the State of Parana, said the Middle East is market of huge interest to them, as they have partnerships with Iraq, Iran and the Emirates.

 

The Middle East is also an important partner for large Brazilian companies such as Aurora and Sadia, said Martins.

 

Arab countries also consume specific cuts and special types of chickens. Broilers weighing between 900 grammes and 1.3kg sold whole, without giblets, are consumed exclusively in the Middle East. Fillets and boneless meat cuts are also part of the Arab preference, he said, adding that the growth of exports to the Middle East for both 2009 and 2010 should reach 10% each.

 

Brazil's chicken exports to the Middle East soared 20.6% to 914,000 tonnes during the first eight months of 2009, despite the retraction of the global market, according to figures by the Brazilian Poultry Exporters Association (Abef).

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