December 15, 2017


De Heus expands Serbia facility




Royal De Heus has commissioned a new production facility at the location of FSH De Heus in Sabac, Serbia.


With this expansion, De Heus increases its capacity by 50% and marks the completion of the first phase of its strategic development plan, strengthening its position on the Serbian market.


For more than one and a half years De Heus has been producing animal nutritional products for the Serbian market in the feed factory in Sabac. During this period, the demand for high-quality feed has grown substantially, causing the current production location to start reaching its maximum capacity.


The new production tower increases quality and efficiency by meeting the latest global standards that De Heus strives for in terms of high product quality, flexibility in the production of different products, greater storage capacities, fast and efficient loading of vehicles, and modern packaging.


The new production tower contains a line for pelleted feed, and a brand new automated packing line for finished products. The new tower also facilitates the production in bulk more efficiently. The special bulk station contains a highly accurate weighing bridge and silo cells for the storage of bulk products. With this bulk station De Heus increases the possibility to better support professional farmers with bulk delivery.


"From the beginning we focused greatly on producing the highest quality feeds available in Serbia. The need for investing in a new plant indicates that the Serbian market has recognised the quality of the products and services we provide and is a clear sign for the new steps of De Heus in this market. With this new tower we can help farmers to increase productivity and optimise their business results even better. Customers see us as a stable partner who helps them to progress," said Nebojsa Cipcja, general manager of De Heus Sabac. "Our business rests on five pillars that define us: quality, performance, independence, continuous improvement and entrepreneurial spirit. These are characteristics that are key to our success and success for our customers. That's what makes us unique."


According to Cipcja, De Heus won't stop here. Their ambition of always helping their customers to move forward and grow, can only be reached if De Heus have and holds the leading position in Serbia. Therefore a further expansion of its production facility at the same location is planned for next year as part of phase two of its strategic development plan.