December 11, 2023

British Poultry Council's new report outlines vision for UK poultry production

In a bid to address critical issues shaping the landscape of food production in the United Kingdom, the British Poultry Council (BPC) has launched its latest report, titled "2024 and Beyond", which aims to foster a healthy context for British poultry production, Meat Management reported.

The report outlines a vision for British poultry meat, emphasising the indispensable role played by BPC member businesses in nurturing a sustainable, equitable, and robust food system. At its core are the Great British Food Values, defining the industry's commitment to providing safe, affordable food, addressing inequalities, and minimising environmental impacts.

The report identifies key steps that must be taken to safeguard the availability, accessibility, and affordability of food. These include ensuring safe, affordable, and nutritious food for all, promoting smooth and fair trade, managing avian influenza, finding a balance between welfare and the environment, and establishing a secure and skilled workforce.

Richard Griffiths, chief executive of BPC, said that if poultry is half the meat the UK consumes, then the path forward to ensure the sustainability of the UK food system must be clear.

Griffiths highlighted the report's role in moving away from reactive measures, stating that "2024 and Beyond" was their opportunity to move away from firefighting and to lay the groundwork for a healthy context for British food production.

-      Meat Management