December 7, 2006

US meat industry eyes Kosher and Halal meat markets

US industry associations such as the US Food Marketing Institute and the American Meat Institute are urging producers to consider the growing market for Kosher and Halal meat products.

To highlight the importance of the market, the associations have devoted a special section to the industry at the 2007 Annual Meat Conference.

The organisations said the market for Kosher and Halal products would grow strongly among those who choose these products for religious reasons or for other perceived benefits.

According to Food Processing Magazine , growth in the Kosher and Halal categories is one of the six hottest trends in the food industry this year, the associations pointed out.

The associations also addressed the challenges of the Kosher and Halal meat products, how they are certified, the potential for market growth and the ways they were marketed.