December 5, 2012

 

ABCA introduces micro ingredient solutions to Indian poultry and feed industry
 
Press release


 

  

 

ABCA, a division of AB Agri, the Agricultural Group of Associated British Foods plc. (ABF), was officially launched to the Indian market at Poultry India held in Hyderabad during November 28-30.

 

ABCA aims to offer poultry and feed producers in India a new range of innovative, reliable and sustainable feed ingredients that improve poultry performance through better nutrition and health, leading to improved return on investment. The livestock industry in India is the second largest contributor to gross domestic product (GDP), after agriculture, and accounts for 9% of the country's total GDP.

 

ABCA integrates with its' parent company ABF and acts as an innovator in marketing new micro feed ingredients and sustainable feed additives.  As one of the world's leaders, AB Agri has interests across the food - as a producer and seller of animal feed and ingredients.

 

Announcing at the company's official launch in India, David Yiend, chief executive, of AB Agri said "AB Agri is a balanced diversified business operating in many parts of the food chain from plough to plate supplying its products across 70 countries. ABCA's entry into the Indian market is another great milestone for us providing feed manufacturers and livestock farmers with safe and sustainable solutions to enhance animal performance and produce safe and high quality food products".

 

James Charteris-Hough, managing director of ABCA emphasised that India is an important market to the company and added that, "ABCA aspires to become a preferred choice in the area of innovative yeast derivative products for Indian animal nutrition and health industries".

 

He further stressed on ensuring the best quality products in the Indian market, "We plan to build a high reputation within the industry in South Asia and help deliver long-term benefits through a personable approach to business. Dr Kim Huang, Technical and Sales Director of ABCA SE Asia has been long associated with the poultry industry in India and he will be driving our development along with India based personnel".

 

ABCA showcased its innovative animal nutrition product range together with nutritional advice on flock management at Poultry India 2012. The main products are AB MOS, AB Yestex (Yeast Extract), AB Zorba (Mycotoxin Binder) and AB Tor-Sel (Organic Selenium Yeast).

 

Dr Romila iyer, business manager of South Asia said, "At ABCA we plan to establish well-balanced portfolio of innovative products/solution and introducing value added products to animal production and feed-market, coupled with our resolute focus on our customer's needs, will be the cornerstone for our marketing strategy".

 

ABCA is focused on optimising the use of and developing new applications for specialist feed ingredients and materials derived from the food and drink industry. It has developed a range of yeast based micro ingredients for the animal feed sector across Asia.  ABCA works with sugar, yeast and yeast extract producers and malt processors to convert their valuable raw materials into safe, effective and innovative feed ingredients.  The ABCA business is based in China and is developing across S & SE Asia through its expanding Regional team offering extensive sales and distribution support.
 
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