December 3, 2010

 

Lallemand and Jebsen & Jessen enter strategic alliance

 

 

Leading probiotic and yeast derivatives producer Lallemand, has entered into a strategic alliance with Jebsen & Jessen Chemicals/NutriLife SEA for the exclusive distribution of Lallemand Animal Nutrition solutions for poultry, swine and aqua feed in Southeast Asia.

 

The distribution rights include Thailand, Vietnam, Indonesia, Malaysia, Philippines, Cambodia, and Myanmar.

 

The collaboration took off this November in Bangkok when the two partners got together for a technical and marketing training session, before organizing a seminar with their local clients. Twenty-two sales managers from South East Asia gathered in Bangkok to be put up to speed with the technical aspects, latest research, trials data and applications of Lallemand "field-led, science supported" probiotic and yeast-based solutions for profitable and sustainable animal production.

 

In addition, they received marketing and communication information and tools to help the promotion of these products on the Asian market.

 

Olivier Clech, Vice President of Human Health and Animal Nutrition at Lallemand commented about the alliance: "Our two companies actually started to collaborate quite a few years back, in different ingredients markets, and have built mutual trust step by step. The extension of our collaboration to animal nutrition is a natural way forward, as we believe Jebsen & Jessen can be very efficient in bringing our solutions on a market where they have established a credible position of reliable supplier."

 

Dr Pradip Linge, Area Manager Lallemand Animal Nutrition Asia added, "Lallemand Animal Nutrition, with its dedicated and scientific approach has earned a name of repute in Animal Nutrition segment in Europe, North and Latin America. With the collaboration with Jebsen & Jessen, Lallemand is looking forward to provide safe and cost effective solutions of livestock production to the end users in Asia. In days to come, Lallemand will make available all its technical expertise to the customers in Southeast Asia by way of farm visits, technical and laboratory support, and lecture tours."

 

Volker Schmidt, Regional Managing Director of Jebsen & Jessen Chemicals/NutriLife SEA commented: "Built on an established distribution business Jebsen & Jessen Chemicals/NutriLife creates solutions for its customers in Southeast Asia. Partnering with a formidable company such as Lallemand Animal Nutrition allows us to further develop a sustainable business in safe solutions for the feed industry in the region."

 

In recent years, the animal production market globalization, coupled with the withdrawal of antibiotic growth promoters in certain countries and food and feed safety concerns, has driven the market of probiotics and yeast cell walls products to enhance livestock performance, health and hygiene in a natural way.

 

Jebsen & Jessen Chemicals/NutriLife SEA will distribute Lallemand's range of feed additives developed for poultry, swine and aqua feed, including: Levucell, Bactocell, Alkosel, and Agrimos.

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