November 30, 2017

HKScan's pork wins international innovation award



HKScan's pork, which comes from pigs bred without antibiotics and fed on locally sourced grain, rapeseed and Finnish legumes, had won the prestigious European Award for Cooperative Innovation (EACI).

The prize was awarded in Brussels, Belgium on November 29.

The competition was organised by Copa Cogeca (the Committee of Professional Agricultural Organisations and the General Confederation of Agricultural Cooperatives). HKScan participated with its largest owner, LSO Osuuskunta.

The innovation prize was won by "Omega-3 Pork, No Antibiotics Ever" pork meat, which is based on HKScan's Rypsiporsas® meat introduced in Finland in 2011. In Sweden, the concept, Svensk Rapsgris®, was launched in 2012.

"With the Rypsiporsas® concept, the pigs are fed on a diet that includes unsaturated fat from Finnish rapeseed. This ensures that the fat composition of the meat becomes softer and contains more omega-3 fatty acids than regular pork,"  said Pia Nybäck, HKScan's executive vice president of animal sourcing and primary production.

"As a result, the meat is tastier as well as juicier and more tender. This also makes it a better choice in terms of dietary fat. The concept has now been further developed so that the pigs are raised without antibiotics throughout their lives."

The product has been developed to meet consumers' expectations for healthier and tastier pork. The new concept has proven to be highly competitive on the export market. The product is currently being exported to three countries.

"This new pork meat combines the best features of Finnish food: delicious taste, purity, safety and responsibility. It fits well into the story of Finland, its nature and people, and HKScan's 100-year history," said Heli Arantola, HKScan's executive vice president of categories and concepts.

The first batch of "Omega-3 Pork, No Antibiotics Ever", was exported to Asian markets last summer. This Christmas, HKScan will bring a small batch of HK Farmarin kinkku Christmas hams of the same meat to the Finnish market.

HKScan's "Omega-3 Pork, No Antibiotics Ever" is reared on Taru and Matti Antikainen's farm in Aura, southwest Finland. As the pigs are well taken care of in the farm, they do not need to be administered antibiotics during their lifetime.

HKScan has ensured that the production method is ethical and that no antibiotics are used through an external auditing, which is carried out by Det Norske Veritas.

"LSO Osuuskunta and HKScan have together developed this genuinely innovative product in our members' farms. We are delighted to have won this award," said LSO Osuuskunta's managing directo, Veikko Kemppi.