November 29, 2023


NOVUS welcomes new dairy technical services manager for Europe



NOVUS has appointed Edwin Westreicher as the company's dairy technical services manager for Europe.


NOVUS added Dr. Westreicher  to the Europe team to help optimise herd efficiency, ensuring more sustainable production of milk and milk components.


"Profitability is the goal of any dairy farmer," Dr. Westreicher said. "NOVUS feed solutions and technical services support optimising feed efficiency and increasing milk production while also prioritising environmental and financial sustainability."


At NOVUS Dr. Westreicher will work with compound and mineral feed manufacturers, nutritionists and dairy farmers to determine the best management practices and nutritional solutions to support their herd productivity and meet operational and financial goals.


He will also serve as a link between the company's R&D group and global strategic marketing team and will provide vital training for commercial teams.


Dr. Westreicher has a lifetime of experience in the animal agriculture industry which includes serving as a senior researcher in ruminant nutrition at Schothorst Feed Research in the Netherlands. He has also advised feed mill companies on feed formulations.


"Edwin brings a unique perspective to our team," said NOVUS Global Ruminant Technology Lead Heather Tucker, PhD. "He has a history of conducting well-respected research aimed at supporting the needs of the European dairy industry. We work together, utilising that experience and perspective, to build strong trials that can help the European dairy industry while also demonstrating the value NOVUS solutions can provide to the market."



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