November 28, 2012


Cranswick plans to obtain US export license




UK pork supplier, Cranswick Country Food, hopes to secure an export license to the US market.


The firm wants to apply for a USDA accreditation, giving it the green light to sell premium Norfolk pork to the US.


It comes months after the former farming minister, Jim Paice, helped Cranswick secure an export deal with China.


In its interim results, the group said the relative price of pork to other meats had helped to grow its half year underlying turnover ahead of last year, in the six months to September 30.


However, the pork producer, which sells bacon and sausages to supermarkets Sainsburys and Tesco, is currently in talks with its customers about increasing prices after seeing the cost of UK pigs soar.


Speaking about its base in Watton, Cranswick chief executive, Adam Couch, said: "We have invested significantly at our factory in Norfolk and we want to keep the facility as long as the supply chain is there."


"We would like to acquire a USDA licence so our pork cuts can go to America. We are considering that investment as a real option going forward."


Couch said that the rise in prices for retailers had come as a knock-on effect from the higher cost of animal feed.


This year, the company won the Food and Farming excellence award at the EDP Business Awards 2012, beating finalists Aylsham-based Dewing Grain, and Sands Agricultural Machinery of Stalham.