November 27, 2018

  
Aviagen's Ross 308 AP takes off in US
 

Enjoying large-scale popularity throughout Latin America, Aviagen's Ross^® 308 AP breed is now quickly gaining momentum in the US.

Beyond the US and Latin America, the strong and robust bird is generating interest in other regions such as India, where consumers can benefit from its numerous favorable qualities, Aviagen said.

The Ross 308 AP, according to the company, delivers outstanding live broiler and processing performance. Its high environmental tolerance makes it favorable for a variety of climates.

Additionally, Latin American customers have seen 2-3 points in feed conversion improvements. These qualities, combined with higher meat yield, greater uniformity and a healthy growth rate, provide considerable economic and market advantages to poultry producers worldwide.

In addition, the Ross 308 AP boosts the productivity of breeder farmers with ease of management, high chick numbers, good egg quality, exceptional hatchability and ability to consistently maintain strong egg production.

Ross 308 AP customers in Latin America have profited from the superior field performance and efficiency for nearly five years, Aviagen added. The special qualities of the bird have fueled the success of Aviagen customers and the growth of the poultry industry in Brazil as a whole.

"At Aviagen, our number one priority is our customers, and we're committed to giving them everything they need for success," said Aviagen's president of North America, Kevin McDaniel.

"The broiler and breeder performance advantages of the Ross 308 AP have helped promote the businesses of Latin American farmers, and these same benefits have led to a rapid growth in the US as well."

Aviagen continues to invest significantly in research and development, strict biosecurity, and expansion of production facilities, including farms, hatcheries and staff, in order to ensure a safe and stable supply of high-quality breeding stock to customers.

In 2017, Aviagen was the first poultry breeding company in the US to be certified as an Avian Influenza Clean Compartment. The USDA Animal Plant Health Inspection Service's (APHIS) National Poultry Improvement Plan (NPIP) established the programme to set standards to protect against avian influenza in primary poultry breeding companies.

Aviagen's pedigree and great grandparent facilities were audited and certified as meeting these standards by USDA/APHIS, according to Aviagen.'

- Aviagen