November 25, 2024

Canadian red meat industry opens advocacy office in Beijing, China

Canada's red meat industry has announced the establishment of the Canadian Meat Advocacy Office in Beijing, China.

This initiative, launched in collaboration with the Canadian Meat Council (CMC), the Canadian Pork Council (CPC), and the Canadian Cattle Association (CCA), marks a significant investment in strengthening the Canadian pork and beef industries' presence in the Chinese market.

The new office aims to reinforce Canada's legacy of trust with Chinese consumers, built on a foundation of reliable, sustainable, and high-quality meat products. It will act as a hub for advancing Canada's partnership with China's competitive and rapidly evolving red meat market.

Years of preparation preceded this initiative, undertaken with support from the Canadian government, the Canada China Business Council (CCBC), and industry leaders. The advocacy office will enhance the ability of Canadian producers and processors to meet the growing demand from Chinese consumers.

David Typer, chairman of the Canadian Meat Advocacy Board, emphasised the importance of the initiative, stating, "The opportunity to demonstrate our commitment to such an important market is something we're thrilled about. Our next step is hiring a representative in China, after which the office will become operational."

-      Swineweb