November 21, 2019

     

Cermaq cooperates with Labeyrie, IBM to improve salmon traceability

 


With a QR-code and blockchain technology, consumers can now get information in text and photos regarding the farming location of a salmon, the food it was fed, and other information, Cermaq said as it announced its cooperation with salmon brand Labeyrie to improve traceability and transparency.


"Consumers are becoming increasingly aware of the origin of the food they eat. At the same time, there is an increasing concern whether the (salmon) is safe to eat and if it has been produced in a sustainable way," Cermaq said.


"All Cermaq salmon [sold] is accompanied by… comprehensive information about the fish, its origin, when it was hatched, which fresh water facility it came from, how big it was when it was transferred to seawater, at which sea water facility it has been farmed, as well as health and welfare information such as which vaccinations it has received, what it has been fed, and when it was harvested."


In cooperation with Labeyrie and IBM Food Trust, which will employ its cloud blockchain technology for Cermaq's traceability system, such information can now be made available for consumers in the French market.


"This is a new and exciting project, which puts a larger emphasis on transparency and traceability in all parts of our value chain. This is something we as a company are very focused on, but also something we see that consumers want and expect", said Brede Løfsgaard, sales director at Cermaq Norway.


Labeyrie, a leading brand of smoked salmon in France, has now launched its new traceability system for two of its Norwegian smoked salmon products, giving consumers the opportunity to access all important information regarding the whole production chain of the salmon they are purchasing by using blockchain technology.


By scanning a QR code on a product packaging with a mobile device such as a phone or tablet, consumers can access relevant information via a dedicated application.


"This project contributes to reassuring French consumers that the salmon they are purchasing has been farmed in a responsible and sustainable way, is healthy and nutritious, and comes from the beautiful, cold and crisp waters north of the Arctic Circle," Løfsgaard said.


- Cermaq

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