November 21, 2017

Aviagen SweChick hosts meeting focused on slower-growing birds

Existing and potential customers of Rowan Range - an Aviagen range of specialty birds -  gathered in Helsingborg, Sweden, on October 26 to explore the latest developments in the slower-growing birds market.

Success in up-and-coming market

Aviagen also presented its future strategy for further advancement of the Rowan Range portfolio of specialty birds, developed to meet the needs of the slower-growing, free-range and organic market segments.

Aviagen's ongoing business approach is to offer an all-inclusive portfolio of products to meet evolving market needs and, in turn, offer customers a variety of choices. The company has been developing the Rowan Range for more than a decade. In recent years, the slower-growing product line has been gaining popularity in Scandinavia and throughout Europe for its exceptional health and welfare characteristics, as well as excellent performance for meat production.

Rowan Range business manager for Europe, Claudio Ambrogio, commented: "We enjoyed this opportunity to get together with our valued Rowan Range customers in Scandinavia. At a time when slower-growing poultry is picking up momentum throughout the region, it was an ideal occasion to share experiences and offer the latest management knowledge to equip them for success in this rapidly emerging marketplace."