November 16, 2017
Nutriad appoints Middle East sales manager
Nutriad announced the appointment of Dr. Ahmed Elmaazoun as sales manager for Middle East.
The company is actively driving the introduction of feed additive solutions for livestock and aquaculture in the region through direct accounts and a distributor network.
Growing populations and incomes in the Middle East region have accelerated urbanisation and the development of a middle class. This in turn is leading to rising demand for food and evolving preferences for different and new foods. Over the past decades, calorie consumption has risen substantially, but the percentage of those calories coming from meat (poultry and beef) has outgrown the calories from cereal, Nutriad said.
Dr. Elmaazoun has been involved in the animal feed industry for more than ten years and has a strong technical background with a broad network in the region. He will be responsible for key account management and support Nutriad's distribution partners in the region.
"I am delighted to join Nutriad and see great opportunities for the portfolio in the Middle East. The Nutriad additives address challenges producers face in relation to feed and food safety requirements as well as optimising production," said Dr. Elmaazoun. "I will work to strengthen existing relationships and strive to grow Nutriad's market penetration in coming years."
"Nutriad has been active in the Middle East for many years. Even though the markets have been affected by political turmoil and economic challenges in recent years, we are committed to producers in the area and will continue to work alongside them to develop answers for today's and tomorrow's challenges," said Erik Visser, CEO of Nutriad.
Visser added that people are Nutriad's "key asset".
"At Nutriad, we are working hard to expand our sales and technical teams, to increase our footprint in markets across the world. Constantly adding talented and ambitious professionals allows us to reach more customers with novel solutions every day," he stated.
