November 16, 2007

Danish milk Arla Foods launches product in Vietnam

Denmark's milk company Arla Foods has launched their milk powder product Milex to key retailers in Ho Chi Minh and Hanoi in Vietnam earlier this month.

Claus Pedersen, head of Arla Foods Vietnam said the country is enjoying its substantial economic growth and along with it the demand for food particularly milk. Milk consumption is growing at 25 percent annually.

With its 84 million inhabitants, Vietnam is enjoying strong growth, especially in the commercial capital Ho Chi Minh City and the power centre, Hanoi. Competition here is tough, but consumption of dairy products is increasing by 25 per cent annually so the potential is considerable.

According to Sten Nielsen, who heads the company's regional sales, said initial sales has been good and is definitely counting on improved profits in the following years.