November 14, 2013

Cargill and Provimi to launch PROMOTE™ feed additives 
 
       

Cargill Animal Nutrition, through its Provimi business, has introduced PROMOTE™, a new global brand of feed additives which will be launched worldwide in the coming months.

The PROMOTE™ brand consists of Biacid™, Provimax™, Cinergy™ and Prohacid™, essential-oil and organic acid-based products developed to promote growth and gut health in monogastric animals.

Other products in the line-up include Aloapur^®, an exclusive poultry performance-enhancing additive, developed in collaboration with Purac Corbion; Amaferm^®, a digestibility enhancer for ruminants (offered in Europe, the Middle East and South America); Proviox^®, a natural antioxidant for the animal; Notox™, a broad range of products and services dedicated to mycotoxin prevention (not available in the US and Canada); and PROMOTE™ forage preservatives, which are offered in selected countries to protect dairy and beef producers' nutrient investments.

A differentiating aspect of PROMOTE™ will be Cargill Animal Nutrition's approach to product development which will focus on bringing the most promising additive technologies, which are either internally developed or sourced from external partners.