November 4, 2013

Australian Pork Limited to begin five-year strategy in 2014-15

Australian Pork Limited's (APL) next five-year strategy will commence in the 2014-15 financial year and its strategic planning road show with farmers concluded in Tasmania last night.

Over the next five years, the Australian pig industry is poised to take market share from processed imported pork products.

APL's general manager of research and innovation, Darryl D'Souza, says regaining market share by product differentiation, has emerged as a common goal.

D'Souza says while the industry shrunk 20% during the last major Australian drought, there's scope for some import replacement now.

He says that in order to secure greater share of the domestic market, the industry is already developing plans for effective branding and labelling.

Pork production is a small part of the Australian meat sector, with gross annual earnings of just AUD1 billion (US$943 million).

Australian Pork Limited says while sow numbers remain stable, pig meat production in Australia is beginning to climb.