October 31, 2019

 

Hypor optimistic of opportunities in Spain's swine market

 

 

Pig genetics company Hypor considers the growth and potential of Spain's pork production sector "second to none," the company said in an October 29 press release.

 

"(Spain) may be the biggest pork producer in Europe today, but this pork powerhouse is aiming even higher. In large part, how high they go will depend on their ability to overcome challenge and seize opportunity," Hypor added.

 

"Spain's success is due to a combination of factors," said Nicolas Alvarez Hoggan, general manager of south and central east Europe (swine) for Hendrix Genetics, the parent company of Hypor.

 

"Its business model includes large, efficient integration systems able to supply a successful pork export industry, and it boasts an abundance of available land and the opportunity for rural sustainability."

 

In this environment, Spain will have to deal with new requirements from society and consumers as well as extreme biosecurity measures to avoid disease problems that could ban exports.

 

"The biggest challenge for Spain at the moment is staying free from African swine fever and continuing to increase meat exports to other countries. Another challenge is the image of intensive production from the consumer's point of view and the pressure of ecologist groups against 'macro farms," said José Ángel Pedrido Rey, customer services manager (swine) for Hendrix Genetics.

 

To address these issues, Hypor is focused on continuous improvement in the areas of animal welfare, sustainability, prudent use of resources and environmentally friendly swine production. In the process, the company is positioning itself perfectly to meet the genetic demands of the Spanish market.

 

"On the one side, Piétrain meat producers are requiring boars with efficient feed conversion, strong growth and good carcass yield," said Rey. "At the same time, Duroc customers seek a boar offering superior meat quality in terms of back fat, intramuscular fat and tenderness."

 

Overall, Spanish producers require a well balanced animal that is able to grow without antibiotics and shows resilience against different diseases and finishing conditions, Hypor said.

 

"We have the most balanced sow in the world in our Libra, and our Maxter is tops when it comes to Piétrain growth," said Rey. "The Hypor Magnus produces the best meat at the lowest cost, and our Kanto is renowned for yielding the ultimate in pork quality."

 

Then there is Spain's "crown jewel" in terms of meat quality: the Iberian sow. Hypor provides breeding support for Iberian sow farmers, and the Hypor Kanto pairs best with the Iberian sow to produce premium products that are in demand and offer attractive returns.

 

Additionally, as a country of large integrators, Spain places a premium on another attribute for which Hypor excels: daily gain.

 

"Feed conversion has always been a top priority for producers," said Rey. "Yet, due to sector growth and a shortage of finishing spaces in Spain, daily gain (growth ratios) is becoming a critical quality that is increasingly in demand."

 

In addition to providing superior products and exceptional customer service, Hypor has managed well in adapting to Spain's rapidly changing market dynamics over the last several years.

 

"The country's enormous concentration of production - the 20 biggest companies produce more than 40% of total pork output – and skyrocketing exports has meant that to succeed, genetic companies must be cost efficient and adept at fitting processor demands," said Hoggan.

 

Given that Hypor collaborates with and supplies Spain's most important players in the pork sector, the company is heading in the right direction.

 

"Hypor is one of the leaders in the Spanish market, with a presence in several big operations. We are working to increase our market share with our customers and engage new clients to consolidate our leadership position," Rey said.

 

In the process, Hypor is achieving maximum benefit for its customers on a number of fronts.

 

"Through prudent product management, we can offer solutions that are tailor made for Spain's unique market requirements, along with local support and supply," said Hoggan. "We are also well positioned to capitalise on the immense quantity of data available in Spain, and pig breeding is all about data. By developing systems to manage all of this input in collaboration with our customers, we will tap into another dimension of swine breeding."

 

"We've achieved tremendous gains in recent years regarding feed conversion, daily gain, total born and other metrics," said Rey.

 

"Going forward, elements like genetic selection, big data and thermography are opening a new world of possibilities and enabling us to develop animals that are more efficient, sustainable and resilient."

 

- Hypor