October 27, 2022

 

McDonald's on-farm visit aims to understand sustainability efforts in Australian beef production

 

McDonald's, one of the world's highest profile buyers of Australian beef, recently went on-farm in Central Queensland, Australia, to better understand the work being undertaken by producers to enhance the sustainability of their production systems.

 

McDonald's director of global supply chain for beef Andrew Brazier travelled to properties near Clarke Creek, Middlemount and Calliope as part of a special tour to engage with suppliers and industry.

 

The tour, which also included a group of more than 20 other local industry stakeholders, incorporated a visit to Australian Beef Sustainability Framework's Sustainability Steering Group member Melinee Leather's family property Barfield Station near Banana, south-west of Rockhampton.

 

Brazier said the experience was a valuable opportunity to gain a deeper understanding of how McDonald's can collaborate with industry to strive towards continual improvement.

 

"McDonald's has publicly facing goals to reduce impact and reduce greenhouse gas (GHG) emissions, including a climate commitment of being net zero across our supply chains by 2050 and maintaining forests, and we see cattle and beef being an important part of the solution," Brazier said. "We've not been in Australia for a little while, so it's been good to see the unique way we raise cattle here, using very different approaches suited to local production conditions, and to understand the progress being made.

 

"We are really encouraged by initiatives like the Australian Beef Sustainability Framework because it gives us a chance to see, transparently, what industry's focus areas are, what the metrics are around them and where there are opportunities to do better."

 

To reach its climate goal, McDonald's has adopted what Brazier called an "outcomes-based approach," including:

 

- Promoting management practices that optimise productivity like genetics and nutrition;

 

- Supporting GHG emissions reduction through development and scaling of methane mitigating additives and other evolving technologies;

 

- Increasing carbon sequestration by promoting and scaling practices grounded in conservative grazing principles.

 

"Australia is a priority for us because it is such a critical sourcing region so, for example, it's important we can be here to verify beef is not coming from areas of deforestation," added Brazier. "We have these same requirements for our other supply chains like coffee, soy and fibre."

 

He said McDonald's invests directly to advance sustainable beef production, including more than $1 million to help fund a study by Meat & Livestock Australia and Queensland University of Technology to find out whether time-controlled grazing can increase the level of carbon stored in soil and therefore reduce GHG emissions.

 

"Sustainability for us is a journey of continual improvement where we're never going to get to the end destination, and nor should we, but we can always find ways to improve," Brazier said. "We're really invested in wanting to help farmers be resilient in all sorts of headwinds, because if we don't have a resilient and sustainable farming community, we don't have an original source of raw material for what we do, and that's not good for anybody."

- MLA