October 27,  2020

 

Norway's Bremnes Seashore joins Salmon Group

 
 

Norwegian salmon producer Bremnes Seashore has joined Salmon Group as a shareholder, a network of 41 fish farmers who emphasise local ownership and interaction with local communities.

 

Through the ownership, Bremnes Seashore also takes part in Salmon Group's innovative feed collaboration.

 

"Salmon Group is very pleased to welcome a company who has such a good eye for the important drivers. Through a long period of conversations and discussion on important matters for us both, we are now well acquainted to each other. We are very confident that Bremnes Seashore is an aquaculture farmer who will fit well in our network," said Jan Olav Langeland, CEO of Salmon Group.

 

"We have a common set of values with the other owners in Salmon Group, a group of salmon and trout farmers who are at the forefront of the development of sustainable farming. All companies will contribute to activity and jobs in the local communities along the coast. This makes us a good fit with the network," said Einar Eide, CEO of Bremnes Seashore.

 

In recent years, Salmon Group has distinguished itself with its systematic and concrete work on sustainability. Based on its feasibility study "Sustainable farming of salmon and trout – What is that?", the network has been able to make specific adjustments of its own feed recipe. The changes are specific and have so far resulted in a 36% reduction in the carbon footprint from the production of salmon and trout that are fed with Salmon Group's feed.

 

"Salmon Group has taken major steps to reduce the footprint from feed production and transport and set the standard for sustainable feed for the aquaculture industry. We want to use more of marine raw materials and other sustainable feed sources, something we accomplish through this ownership," said innovation manager Laila Knarvik of Bremnes Seashore.

 

"The philosophy that drives both Bremnes Seashore and Salmon Group has many similarities, especially when it comes to feed strategy and the work with sustainability. We are both driven to work concretely and systematically with challenges in the industry that require new solutions and contribute to correct and fast adjustments. Here, Bremnes Seashore is at the forefront and we are proud that they are now joining the network," said Nils Aadland, director of public relations at Salmon Group.

 

For the Salmon Group network, it is the feed cooperation that binds both small and medium-sized fish farmers together. Major measures have been taken in this area in recent years, which take care of animal welfare and ensure healthier resource management.

 

"We constantly make assessments of input factors in production and are conscious of choosing feed ingredients, transport methods and distances, technology, energy, etc, which can reduce the environmental impact. We must therefore always consider the composition of the feed to ensure that it reduces the overall impact. This includes taking care of the environment, welfare, health and nutritional needs of the fish, and a good and healthy product that appeals to consumers," said Salmon Group's feed and purchasing manager, Nils Inge Hitland.

 

The clear correlation between the welfare of the fish and the quality of the product that consumers meet in store is known. The fish diet is among the most important factors to achieve good fish welfare and good quality of salmon products. It is also the most important parameter to determine the sustainability of salmon production.

 

"SALMA's customers seeks for quality and sustainability and they expect us to be industry leaders on sustainability. High-quality feed is the core for the quality of the SALMA salmon, and we are always looking at how to best increase the quality of our products. Through the cooperation with Salmon Group, we now get a more forward-looking and sustainable feed," said Jaroslava Juricova-Olsen, marketing director at SALMA.

 

- Bremnes Seashore