October 27, 2020


VIV Qingdao 2020 celebrates 20 years of VIV presence in China

The 2020 edition of VIV Qingdao held over three days from September 17-19 in China, presented a vibrant show for the industry. This year the event offered a valuable occasion to celebrate the 20 years of VIV presence in China.


Quality show and satisfactory results, onsite and online

Despite the COVID-19 limitations in travelling, VIV Qingdao 2020 presented no less than 40,000 square metres of exhibition space, with 352 featured companies covering the feed to food supply chain.

Over the three days at the Qingdao Cosmopolitan Exposition, the show welcomed a total of 16,557 professional visitors. At the same time, global buyers joined virtually via the digital "Explore VIV" platform that registered 55,402 page views. The platform allowed all visitors to experience the show from afar, attend the webinars, listen to the "VIV Talk Show" interviews real-time and join interesting match-making activities. The online visitors reached out to the exhibitors in Qingdao from 30 countries, including China, Iran, the United Kingdom, the Netherlands, Peru, Canada, Brazil, Germany, Japan, the United States, the Philippines, Malaysia, among others.


Top industry gathering

The welcome cocktail on September 17 was an important gathering for the members of the industry, as well as institutions, including: Ms. Chu Lian Yu, Chairman of China Council for the Promotion of International Trade, and director of Qingdao Convention and Exhibition Office; Mr. Yan Liliang, Deputy Director of Qingdao Agriculture and Rural Bureau; Ma Chuang, deputy secretary-general of Chinese Association of Animal Science and Veterinary Medicine; Shine Liu, vice president of VNU Exhibitions Asia.

Concurrently, the "Thanks Award" was announced to top Chinese and foreign companies, trade associations, industry media, and partners who have contributed the most to China's animal husbandry development and to VIV success in China over the past 20 years. "VIV is a celebration of joy and recognition. We are very grateful to VIV for the many years of good cooperation," says  Ms. Ina Enting from Netherlands Agro & Food Technology Centre (NAFTC). "Big Dutchman wishes VIV to bring in China the most advanced innovative ideas and the latest technology and lead the industry to a higher level and faster development" says Fan Xiaoyue from Big Dutchman. "Each exhibition is a new journey and challenge. We hope to cooperate with the organisers to achieve win-win results," adds Li Xiao from Shandong Longchang Animal Health Product CO.,LTD. Finally, Cai Xia from Interheat says, "We are deeply honoured to receive this award on the occasion of VIV China 20 years. As we all know, VIV is a very professional show in the industry, and our company has benefited a lot from this platform."

Impressive content programme

More than 10 high-level conferences were staged during the three days at VIV Qingdao, attracting 3,369 visitors. The sessions included: the Global Pig Genetic Improvement Summit; the 1st China Animal Husbandry Antibiotic-Replace Summit; the 3rd Farm and Food Integration Forum; and the VIV International Summit, which brought to the audience multiple themes such as disease monitoring and biosecurity measures on pig farms, sustainable solutions for animal waste treatment, China's transition to cage-free egg production, efficiency and profit improvement on layer and egg, smart farming management and equipment innovation, and a session from the Global Dairy Farmers.

Additionally 80 industry leaders, technical experts, and brand operation experts contributed as speakers. To name a few: Martial Sardin, China manager of L'Ifip – Institut Du Porc; Dr. Vincent Guyonnet, managing director of FFI Consulting Ltd; Dr. Rogier van Leeuwen, manager Business Development of Royal GD; Yao Minpu, Chief Strategy Officer, National Engineering Research Center of Biological Feed; Aidan Connolly, CEO of Cainthus, president of AgriTech Capital, former chief innovation officer of Alltech; and Dr. Fan Fuhao, researcher, Center of Quality Test and Supervision for Breeding Swine (Guangzhou), MOA.

The online experience at VIV Qingdao

VIV Qingdao organising team introduced this year a series of webinars and online programmes before and during the show. The online trade match-making portal registered about 12,000 visitors and nearly 1,000 trade meetings were held on the platform before and during the exhibition days.

A unique match-making session dedicated to the development of business relations between China, on the supply side, and Ghana, on the demand side, named "Pig and Poultry Farming Online Matchmaking" and held on the first day of the show, was co-organised by VIV Qingdao 2020, Grand International Exhibition and Ghana China Trader. The session focused on breeding and hatching, animal health, nutrition, farm and house equipment, animal waste treatment, and other topics. Jeremy Liu, director of VIV in China, together with the Ghana Agriculture Ministry Officer, Ma Chuang, Vice Secretary General of Chinese Association of Animal Science and Veterinary Medicine (CAAV), and Mr. Nicholas Forson, International Relations Manager of Ghana-China Trader all contributed to this insightful business match-making. 23 buyers from Ghana and selected exhibitors from China attended the online session.

See you in 2021 at VIV Qingdao

VIV Qingdao 2021 is coming back next year on September 15-17. To reserve your booth at the best early bird price and get extra benefits, please contact before December 31, 2020 Philippe Verstuyft, sales manager (philippe@vnueurope.com,) or Sylvia Shan, international sales manager (sylvia.shan@vnuexhibitions.com.cn). Learn more on www.vivchina.nl

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