October 25, 2024

Sainsbury's named UK Retailer of the Year by Aquaculture Stewardship Council

The United Kingdom's second-largest grocery chain, Sainsbury's, has been named the Aquaculture Stewardship Council's UK Retailer of the Year for the third year in succession.

The award goes to the retailer that has the largest share of ASC labelled seafood products in store and online.

Sainsbury's became the first UK supermarket to offer 100% of its fresh Scottish salmon as ASC certified in 2022. Sainsbury's-branded farmed salmon is supplied by Scotland's biggest farmer, Mowi, which currently has 27 ASC-certified farm sites. Sainsbury's also stocks MOWI-branded ASC salmon.

David Parker, head of aquaculture and fisheries at Sainsbury's, said: "We're very proud to have won this award for the third year in a row. Responsibly sourced seafood is something we are passionate about and it's fantastic to get this recognition for the range of ASC labelled products available in our stores.

"We look forward to continuing our work with the ASC to expand this range even more, as it means a lot to us to offer responsibly farmed seafood to our customers. It's a huge team effort to make this possible, so this award is really for everyone involved."

- Fish Farming Expert