October 25, 2024

Meat & Livestock Australia reopens Hong Kong, China office

Meat & Livestock Australia (MLA) officially reopened its Hong Kong, China office in mid-September after five years, the organisation said.

To celebrate, MLA hosted an event, with MLA's general manager (international markets), Andrew Cox, announcing the office's reopening. Plans to reopen the Hong Kong office had previously been delayed due to the onset of the COVID-19 pandemic, but were successfully resumed in 2024.

To bolster the Hong Kong office, the Greater China Team has welcomed Oscar Ling as business development manager. Beginning his professional journey in 2011 as a butchery apprentice in Hong Kong, Oscar honed his skills alongside seasoned butchers from Australia and New Zealand. His expertise expanded when he transitioned to a local trading firm, where he managed the procurement of chilled and frozen beef and lamb products.

With a career dedicated to the Australian meat industry, Oscar is equipped to contribute to the burgeoning market in Greater China.

According to a report from PwC, Hong Kong ranks as China's top city of "economic clout". Meat is the largest food category in terms of spending for Hong Kong consumers, with spending growth driven by higher expenditures on red meat and higher-value cuts.

- MLA