October 22, 2019

Bounty Fresh reveals plans to be in "at least 10 foreign markets"

Bounty Fresh Food is looking to expand in Africa after successfully acquiring last year New Zealand's biggest poultry producer, the Tegel Group, Philstar Global reported today.

"Hopefully going forward we can be in more markets. I am in touch with a sovereign fund and they are very interested in going to Africa (with us)," Bounty Fresh president and chief executive officer Tennyson Chen said on the sidelines of the Family Business Conference 2019 yesterday.

"I want to be in at least 10 foreign markets going forward," he said.
 

Besides New Zealand, the company is already present in Indonesia and Malaysia, and is looking at new markets like Vietnam, Cambodia and Myanmar.

For the New Zealand venture, the company is targeting to bring the Tegel Group back to a certain level of profitability.
 

"I think by next year, we will slowly get back on track," Chen said.

Bounty Fresh was founded in the 1980s by Chen who started the business in a one-layer house in Sta. Maria, Bulacan, with an initial 5,000 heads of chicken.

Bounty is the first company in the Philippines to put up a single-stage commercial broiler hatchery, a technology that ensures better hatchery sanitation with controlled ventilation that will in turn produce better chick quality.
 

To serve consumers in the various regions and islands of the archipelago, Bounty Agro Ventures Inc. was integrated to operate in several branches across the country.

Bounty is now the second biggest poultry producer in the Philippines with vertically integrated farm-to-plate operations.