October 20, 2023

Aviagen Ross distributors gather for in-person meeting in Sapanca, Turkey

Ross^® distributors from the Turkey, Middle East and Africa (TMEA) region joined a Ross TMEA customer support and specialist team in Sapanca, Turkey, on September 10-15, for the first face-to-face Distributor Customer Focus Team (DCFT) meeting since 2019, Aviagen said.

The programme for the event was separated into parent stock (PS) and broiler focused sessions, and allowed time for the participants to explain their market and the issues and opportunities they face on a daily basis.

PS topics included in the programme covered managing metabolic diseases in breeders, optimising breeder nutrition in the current climate and critical input management to optimise breeder performance. Broiler topics discussed throughout the event included Ross broiler nutrition, managing processing downgrades, and health and biosecurity.

Both days included updates on the economics of the Ross breeder and broiler performance and the value that the Ross package brings to Aviagen customers.

The highlight of the event was a broiler farm visit, where the team learned about the principles of ventilation including the different types of ventilation, common mistakes and ventilation equipment calculations.

Aviagen's Ross 308 PS and broiler are performing exceptionally well across the whole TMEA region, the company said. The Ross 308 delivers excellent yield for total carcass, feed conversion ratio and average daily gain, and the results achieved across the region highlight that the Ross 308 is the breed of choice for customers.

"The Ross DCFT meeting is key for us and our distributors, as it allows our customer focus team meeting to come together with theirs and discuss key management topics for their businesses and provide expert support to our distributors," said TMENA regional technical manager Murat Yakar. "Throughout the years, we have seen exceptional performance from the Ross 308 broiler and breeder throughout the whole region. This DCFT meeting was our first face-to-face in four years and it was great to come together with all distributors and to provide them with the tools that they require in order to further improve their flock performance, which ultimately improves their results and profitability."

"The Ross DCFT provided an excellent opportunity for networking with key role players in our industry and to realign the focus on key principles in PS and broiler management and nutrition," said Quinton Pretorius, technical support and business development manager at Ross Central Africa. "The field results within the SSA region confirm that the Ross broiler has the best performance, and we would like to thank the Aviagen R&D team for providing us with excellent and balanced genetics at both PS and broiler level."

- Aviagen