October 20, 2020
Dutch minister presented carton representing Netherlands' billionth litre of sustainable milk
Carola Schouten, the Netherlands' Minister of Agriculture, Nature and Food Quality, has recently met with dairy farmers and producers to express her support for "On the way to PlanetProof," an international environmental quality mark for agro-food products.
The visit came as the Netherlands achieved a production milestone of a billionth litre of sustainable milk that has been produced in accordance with the requirements of the independent PlanetProof label since December 2018.
FrieslandCampina's member dairy farmer and "On the way to PlanetProof" participant Bert Vollering presented a carton representing the billionth litre of sustainable milk produced to Schouten on behalf of three certified dairy organisations.
"It is very clear to me that farmers are working every day to ensure that their business operations meet the requirements of "On the way to PlanetProof." And that they farm even 'sharper' than they already did. That benefits the cow and calf, nature and the climate," said Schouten.
"The "On the way to PlanetProof" quality mark is integral - it's about acting more sustainable on several themes. The challenge is to score well on all themes. Dairy farmers must meet animal health and welfare, biodiversity and climate requirements. In addition, the milk must meet soil-bound and grazing criteria," FrieslandCampina said in a press release.
By connecting the quality mark to digital measuring instruments, dairy farmers know where they stand in relation to the requirements of the quality mark. With the integrated approach, 700 dairy farmers work simultaneously on multiple sustainability themes.
"And that has a positive impact, which fits in well with the regenerative vision of my ministry," said Schouten.
"It is very good that the reputation of the (PlanetProof) quality mark has grown so quickly. It is an established name in the Netherlands and it stands for something, that is clear. "