October 18, 2024

De Heus opens fifth production site in Purwodadi, Central Java, Indonesia

Dutch firm De Heus has further strengthened its presence in Indonesia with the successful acquisition and launch of its fifth production facility in Purwodadi, Central Java.

This strategic expansion underscores De Heus' unwavering commitment to advancing sustainable livestock farming and empowering local communities.

Since its entry into Indonesia in 2018, De Heus has been driving growth to become one of the country's largest and well-established animal feed producers, providing best-in-class animal feed products to customers and providing additional customer-centric services in relation to farm design and management as well as animal health. Furthermore, through strategic investments in genetics and by taking on an active role in coordinating the value chain, De Heus contributes significantly to the further professionalisation of the independent livestock and aquaculture farming sector in Indonesia.

The new Purwodadi factory further strengthens De Heus' position in the Indonesian market, enabling the company to better serve its customers and meet growing demand for high-quality animal feed in Central Java and surrounding areas. The factory in Purwodadi, Central Java, has expanded its production capacity to 15,000 tonnes per month, contributing to De Heus' overall growth and reinforcing its position as a leading animal feed company in Indonesia. The strategic location of the new factory allows De Heus to serve customers in Central Java and nearby regions more efficiently and effectively, providing tailored solutions for livestock farmers.

At the same time, De Heus Indonesia remains highly dedicated to empowering the independent commercial Indonesian poultry and aquaculture farmers, with a firm continuing commitment to refrain from engaging in commercial broiler or aquaculture farming itself, thus ensuring it does not compete with the Indonesian farmers in their core business.

"We are thrilled to expand our operations in Indonesia and contribute to the growth of the livestock sector. The new Purwodadi factory is a testament to our commitment to providing high-quality livestock feed and supporting sustainable livestock farming practices to the independent Indonesian farmers," said Kay De Vreese, president director of De Heus Indonesia.

-      De Heus