October 18, 2022

Grieg Seafood appoints new managing director for British Columbia, Canada operations

Grieg Seafood ASA has appointed Jennifer Woodland as its new managing director for its operations in British Columbia, Canada, effective October 12.

Woodland has held roles within the salmon farming industry, on both the east and west coast of Canada for the past three decades, going back to the 1990s. She has been active through Canadian Aquaculture Industry Alliance (CAIA)— and served as its chair for the past three years, from 2020 to 2022. Most recently, Woodland has been the chief executive officer of Nuu-chah-nulth Seafood LP, a role she held from 2016.

"My passion is sustainable food production, Indigenous reconciliation and rural economic development. The core values of Grieg Seafood align with my passions and personal commitments," Woodland said. "I am excited to work with the talented team at Grieg Seafood BC and the First Nations communities in which they operate, to see positive developments for the salmon farming sector in British Columbia."

Throughout her career, Woodland has dedicated of her work to developing meaningful partnerships between First Nations and the aquaculture industry — ensuring First Nations are leading the growth of agriculture.

"Grieg Seafood's most important relationship is the relationship we have with our Indgienous partners and First Nations communities in whose territory we operate," added Woodland. "I am looking forward to leading the team at Grieg to further our relationships, help drive improvements and create an atmosphere where local communities, nations, wild salmon and aquaculture are thriving."

"We are excited to welcome Jennifer as our new managing director of our British Columbia operations," said Andreas Kvame, chief executive officer of Grieg Seafood ASA. "Reconciliation and the implementation of the United Nations Declaration on the Rights of Indigenous Peoples is at the heart of all activities in BC. I am confident that Jennifer is the right person to develop our BC business based on these principles."

- North Island Gazette