Feed additives company, Meriden Animal Health, has appointed Lisa Falconer as international brand manager over marketing activities of its products, including Meriden's flagship product, Orego-Stim.

Through strategic long-term planning, and development and implementation of global and regional marketing plans, Falconer will work to build brand awareness and enhance product profile throughout the industry.

"With increasing industry pressures to meet growing demand and a shift away from antibiotics, Meriden's 100% natural phytobiotic (Orego-Stim) is now coming into the spotlight. Lisa's experience is going to be vital in promoting this along with our other products, to Meriden's target markets," said Steve Harris, Meriden's managing director.

Falconer had previously worked for a promotional products company where she initiated and managed a full rebrand of the organisation. She also has experiences within the international pharmaceutical industry.

Falconer holds a Bachelor of Arts Honours in media studies.