October 11, 2021

Belgium's pig sector to introduce animal welfare label

Belgium's pig sector will soon introduce its own animal welfare label that allows retailers to offer their customers local pork that has been guaranteed to be produced according to animal welfare standards that exceed the statutory standards.

In addition to transparency for consumers, the label also offers producers the opportunity to differentiate themselves. It provides retailers the opportunity to put their own emphasis on any additional efforts that they and their customers find important.

The label avails a strict set of basic standards, on which butchers, supermarkets and other retailers can set their own requirements.

For consumers, the label provides clarity and transparency. It also gives them the opportunity to make even more conscious choices whether in terms of sustainability, health, animal welfare, quality, or taste.

This is the first time that a national animal welfare label has been launched in Belgium. The label is an initiative of Belpork, a generic quality system that is a market access condition for the pig sector.

- Belpork (Belgium)