October 8, 2024

Thailand's chicken industry sees resurgence amid economic recovery and increased demand

Thailand's chicken industry is experiencing a resurgence, fuelled by a recovering domestic market and rising demand, AviNews reported.

This development is significant for Thailand, where poultry farming is a key contributor to the agricultural sector and the wider economy.

Thailand's economic recovery, particularly in the tourism sector, has played a major role in driving the increased demand for chicken. With the country reopening and tourist arrivals on the rise, the hospitality and food service industries are seeing heightened activity. Restaurants, hotels, and street food vendors are expanding operations, leading to greater consumption of chicken products. This trend is expected to continue as the economy stabilises and consumer confidence improves.

Chicken production in Thailand is projected to grow by 1% in 2024, in line with the gradual increase in domestic consumption. At the same time, the export market for Thai chicken remains strong. Key trading partners, including Japan, the European Union, and the UK, continue to demonstrate solid demand for Thai chicken products. Recent trade agreements and export certifications have further strengthened Thailand's position in the global poultry market.

The Thai chicken industry faces several challenges. The cost of feed remains a significant concern, affecting profit margins for poultry farmers. Despite this, the industry is benefiting from technological advancements and improved farming practices, which are helping to offset some of these costs. Additionally, there is a growing focus on sustainability and animal welfare, as consumers demand higher standards in food production.

Thailand's chicken industry is poised for continued growth. The domestic market is expected to remain a key driver, supported by a recovering economy and increasing consumer demand. On the export side, Thailand's reputation for high-quality chicken products is likely to sustain its competitive edge in the global market. The industry's ability to adapt to changing market conditions and evolving consumer preferences will be crucial in maintaining this growth trajectory.

-      AviNews