October 6,  2020

Hamlet Protein launches new website

Hamlet Protein has announced the launch of its new corporate website.

The website offers relevant information on feeding solutions for different species, allows for a deep dive in key challenges producers face and will be constantly updated with the latest company- and market developments.

In the past twelve months, Hamlet Protein has invested in building a marketing team to help support the company's ambitious growth agenda. More customers research about a company and its portfolio online, similar to what happens in consumer markets so digital activation is an important part of the marketing strategy, Hamlet Protein said.

"Print media remains relevant in our industry, but at the same time, we need to focus on building an online presence. We have focused on improving user navigation and built our new website with input from industry professionals from different countries," said  Lisa Nielsen, marketing director at Hamlet Protein.

"The content on our website is of course important, it could be a first touch point for potential customers, but perhaps more important is the ease with which customers have access to our global and local team members. For now, we are launching an English version only, but we plan to add other languages in the future and I am very pleased with the result."

"Knowledge and data is important for our customers. The long-term relationships we build with them are even more important," said Hamlet Protein CEO Erik Visser.

"Our website is one of the places where such a relationship can start. It allows customers to communicate more directly and efficiently with us and learn about how Hamlet Protein can help drive performance through young animal nutrition. That makes the website launch another import step in our customer centric strategy."

 - Hamlet Protein