October 5, 2012

Brazilian dairy company Vigor Alimentos hired Luis Henrique Gennari as Commercial Director, who will be responsible for enhancing Vigor's presence and its portfolio of brands and products in the current markets and expanding sales operations throughout Brazil.

Gennari will report to Vigor's CEO, Gilberto Xandó.

Gennari has more than 15 years of experience in sales. Prior to joining Vigor, he worked for Brasil Foods and, during the last few months, headed the dairy products division of the Company. Over the course of his career, Gennari has accumulated vast knowledge in retail and, more specifically, commercialisation of a wide range of value-added products.

Gennari holds a bachelor degree in Statistics from the Federal University of São Carlos, a post-graduate degree in Marketing from ESPM, a specialisation in Trade Marketing from FGV, and has also completed an Executive Development Programme at Fundação Dom Cabral.