October 4, 2012


AB Vista's ReaShure feed additive boosts cows' nutrition


Press release



AB Vista's new feed additive, ReaShure is the first fully protected choline product to be on sale in the UK and Ireland which can improve cow health, milk production and reproduction.


Choline is a vital nutrient for cows - but, unprotected, it quickly degrades in the rumen before it can be properly absorbed. As a fully protected choline, ReaShure will help cows get the nutrition they need during the pre- and post-calving transition period, for general health and milk production.


By increasing choline availability to the animal, ReaShure can maintain optimal liver function by reducing the accumulation of liver fat. As well as improving energy levels in transition cows, it should help improve herd fertility and minimise metabolic problems - giving an 8:1 return on investment in even the best-managed herds.


Derek McIlmoyle, Technical Director for AB Vista in GB & Ireland, said, "When it comes to providing nutrients, rumen microbes alone just cannot meet the demands of today's high-producing cows. As the UK and Ireland's first commercially available, ReaShure has been shown, to offer the high levels of rumen protection and bioavailability that dairy herds need for optimum nutrition."