October 4, 2012
Agromed designates Zagro to market OptiCell® in Vietnam
Press release
In order to support its growth plans in the Vietnam market, Agromed Austria announced a new distribution deal with Zagro to drive stronger market position for OptiCell® in Vietnam, and elevate product and brand awareness.
Helmut Grabherr, CEO of Agromed Austria said, "This new partnership will reinforce Agromed's commitment to Asia as we extend our global reach to this rapidly growing region. Vietnam is a vital market for us and we are pleased to partner with Zagro, a market-leading company with a professional team and strong distribution network in the livestock industry."
Zagro Vietnam Sales Team said, "We are delighted to be appointed distributor of OptiCell®, a valuable dietary fibre that is creating waves in many feed markets. The addition of this performance product to our product portfolio offers our customers a premium product with quality satisfaction. Plans are already underway to market this proven lignocellulose product which is highly beneficial for animal gut health and digestion."
"Agromed has built up a healthy reputation globally with its exceptional quality products that are natural, effective and consistently delivering the desired results. Developing the important Vietnam market with the support of Zagro will extend this success as more customers get more animal performance benefits from this valuable product', said David Saunders, CEO of LinkAsia Partners.
OptiCell® is a natural lignocellulose product which offers a very competitive value proposition with proven performance benefits at a cost comparable to other fibre sources. With a well-balanced combination of fermentable and non-fermentable fibre contents, OptiCell® is well recognised as a valuable, high density dietary fibre source for modern feed programmes.
Agromed is a leading provider of premium natural feed additives based out of Austria and committed to innovation and production of quality feed additives.
Zagro has been leading the manufacturing market for more than 50 years in Asia Pacific and has expertise in the manufacture and distribution of a wide range of nutrition and products for Animal Health, Crop Care and Public Health. Headquartered in Singapore, its presence is felt in more than 50 countries with a vision to build long-term solutions to an ever increasing demand for higher quality products for our global customers.
