October 3, 2022

Aviagen's Ross 420 Club Gold event recognises outstanding broiler performance 

 

Aviagen's UK team held a special ceremony last month to honor members of the prestigious Ross^® 420 Gold Club.

Gold awards were given to broiler growers who demonstrate consistency and/or high European Performance Efficiency Factor (EPEF) performance. To qualify, they need to exceed a score of 10% over the target (in other words, a one-time score of 462 or more) or three 420-plus flocks in a row. EPEF factors in feed conversion ratio (FCR), livability and daily weight gain of a broiler flock.

Stuart Thomson, head of sales and technical at Aviagen UK, and Kieron Daniels, Aviagen UK Broiler Specialist, were in attendance at the event to congratulate the award winners.

"We are exceedingly pleased with the achievements of these top performers. They are an example of the great heights possible when strong genetics combine with management skill, commitment and determination," said Thomson.

Daniels added that consistency is what sets the gold winners apart. "This level of success is evidence of the excellence of our Ross 420 Club members," he said "Their husbandry practices and passion are unmatched in the industry."

He went on to explain that, due to the steady rise in performance numbers seen in the United Kingdom, Aviagen introduced the Ross 440 Club in June. "It is important that our club members, in particular our gold winners, continue to reflect the top 1% of the UK broiler industry, and that is why we continually raise the target."

 
- Aviagen