September 29,  2020

Australian Beef Sustainability Steering Group welcomes new member

The Australian Beef Sustainability Steering Group welcomes beef producer Mark Davie who will take the place of retiring group member Greg Campbell, former CEO of Kidman & Co.

Davie said the Australian Beef Sustainability Framework provides the industry with the opportunity to measure and tell its sustainable production story to the world.

"I'm in the fortunate position of waking every morning in an Australian beef sustainability story and seeing the beauty of our biodiverse production system every day," he said.

"As a producer, I believe we have to tell our story to make sure our customers cherish the environmental dividends that come free with every kilogramme of Aussie beef, and, most importantly, feel good about eating beef."

The Australian Beef Sustainability Framework defines sustainable beef production and tracks performance over a series of indicators each year. It is used by industry to strengthen its social licence and access to markets and capital. It does this by defining sustainable production under the themes of animal welfare, economic resilience, environmental stewardship and people and the community.

After an extensive selection process, Davie was chosen by the Red Meat Advisory Council to join the framework's independent and representative Sustainability Steering Group.

The group progresses the framework on behalf of the industry. It includes representatives from across the Australian beef value chain.

- Beef Sustainability Steering Group / Beef Central