September 27, 2017


Dr. Eckel sets up Asia HQ in Thailand

 

 


Dr. Eckel opened its international headquarters (IHQ) in Bangkok on September 18.
 

Dr. Eckel marked the official inauguration of Dr. Eckel Animal Nutrition (Thailand) Co., Ltd. and its move to the new offices.

 

Business and political guests - notably the German ambassador to Bangkok Peter Prügel - were impressed by the company's product and service portfolio, as well as its corporate objectives. "We are pleased that German companies are expanding globally, significantly shaping and successfully participating in the rapid developments in Asia, in agriculture, for example," said Prügel.

 

The new company will focus on the Asian markets. "Asia is becoming particularly important for our company, given the tremendous growth in animal nutrition," explained managing director Dr. Antje Eckel. "We have served the Asian feed industry from a representative office in Bangkok for years, and now we will significantly increase our exposure through our IHQ and our German–Thai subsidiary. We appreciate the assistance of the Thai Board of Investment. We will invest our expertise and effort in developing the Asian market, which has significant growth potential," she added.

 

Dr. Eckel already has close ties with many well-known animal-feed manufacturers and corporations in Asia. "We want to improve our local customer service and considerably intensify our consultancy efforts," said director for Asia Dr. Andreas Lewke, referring to the company's international growth strategy. "There's an increase in demand for our animal-nutrition products, particularly our innovative products that combine efficiency and safety, and promote animal welfare," added Lewke.
 
(From left) Dr. Andreas Lewke (Director Asia, Dr. Eckel); Peter Prügel (German Ambassador in Thailand); Sonklin Ploymee (Executive Director, Investment Marketing Bureau / Member of Board of Investment); Dr. Antje Eckel (CEO Dr. Eckel); Dr. Roland Wein (Executive Director, German-Thai Chamber of Commerce)
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