September 26, 2020
FrieslandCampina to supply 'PlanetProof' milk to other dairy companies
Dutch dairy cooperative FrieslandCampina will offer "On the Way to PlanetProof" milk directly from the farm to other dairy companies. "On the Way to PlanetProof" is a sustainability quality mark owned by SMK.
The new move, the company said, is in response to the increasing market demand for milk that meets strict requirements for animals, nature and climate. It is also in response to its member dairy farmers' growing interest to produce more sustainable milk, it added.
"By delivering 'On the Way to PlanetProof' milk directly from the milk tank on the farm to other dairy companies, we connect the market directly to the farm", said Jeroen Elfers, director of FrieslandCampina's Specialty Milk Streams.
"As a result, more products with the independent sustainability hallmark will become available and consumers will be able to choose from a wider range of products".
FrieslandCampina started producing milk under the independent "On the Way to PlanetProof" label in 2018, with more than 600 members now participating. Dairy farmers who supply milk under the label receive an extra payment for their sustainability efforts on top of their milk price.
The 'On the Way to PlanetProof' standard is a fast-growing sustainability standard in the Netherlands, and within dairy, it is already the largest sustainability standard, one and a half years after it was introduced.
FrieslandCampina is one of the world's largest dairy cooperatives, and has 17,413 member dairy farmers in the Netherlands, Belgium and Germany. It is fully owned by Zuivelcoöperatie FrieslandCampina U.A.