September 26, 2018
VIV Asia 2019: Towards the future of food engineering
VIV Asia is back on March 13-15, 2019 as "the leading feed to food international show in Asia," its organisers announced against the backdrop of VIV China 2018 this month.
A grand show preview took place at the Nanjing InterContinental in China on September 16 and was attended by the international and Chinese press, industry leaders and partners.
At the preview, Wang Yimin, vice president of Hejun Consultant Co. Ltd and director of Hejun Agriculture Research Center, presented the Chinese market's leading role in Asia with regards to consumption upward trends, expanding meat processing requirements and new opportunities from retailing, e-commerce and block chain.
According to Wang, the Asian market's development is leading to higher investments in advanced technologies and processing equipment which are used to add value to animal protein end-products.
As Zhenja Antochin, event manager of VIV Asia, explained: "The current VIV Asia value chain already covers a part of the downstream meat production. VIV Asia 2017 hosted over 60 companies related to slaughtering and further processing, while 16.6% of the total visitors in 2017 indicated slaughtering and processing as a sector in their interest."
"Big steps are going to be made in 2019, introducing food engineering at VIV Asia," Antochin added. "The exhibition space that is reserved for Food Engineering is doubled, comparing to the slaughtering and processing part of VIV Asia 2017. Over 100 global suppliers will present their equipment, products and services in further processing, logistics, refrigeration, food/ meat ingredients and packaging."
Food Engineering is a multi-species concept including poultry meat, egg processing and handling, red meat, fish, shrimp and dairy products.
Panadda Kongma, project manager of VIV Asia, underlined the multi-species nature of the event which focuses on poultry meat, eggs, pork, aquaculture and dairy.
"From the exhibitor's perspective, the poultry sector is the most complete sector that is present at VIV Asia. While the others are not that complete, they are definitely represented, with the pork production sector's suppliers taking the lead, after poultry and eggs," Kongma said.
"Seeing the importance of pork production in the market, VIV Asia 2019 will have a strong attention to the further development of this sector. Due to the multi-species approach, the feed and pharmaceutical suppliers offer a great palette of excellent products. As we speak, the global VIV Asia team is working on strengthening the pork genetics and reproduction, and farm equipment sections."
More than ever, VIV Asia 2019 will have a large and broad selection of dedicated suppliers in pork production.
Next to the exhibiting companies, several conferences and seminars will take place on the pork market during the VIV Asia week.
6th GFFC by IFIF precedes VIV Asia 2019
For next year's edition, VIV Asia introduces a new collaboration with the International Feed Industry Federation.
"The 6th Global Feed & Food Congress will be held in Bangkok, Thailand, on March 11-13, 2019 under the theme "The future of Feed & Food - are we ready?," Ruwan Berculo, director of VIV worldwide, said.
"(The congress) will bring together leaders from the global feed and food chain and will offer in synergy with VIV Asia an outstanding combination of contents to all professional visitors heading to Bangkok this coming March."
- VIV
